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Designed for transferring to cell phones, smart phones and other handheld devices, usually as a element of a multi-channel campaign, mobile marketing is a promotional activity.

It is the art of marketing your business to appeal to mobile device users. Personalized time- and location-sensitive information so that they can get what they need exactly when they need it, even if they’re on the go, mobile marketing provides customers using smartphones. Mobile marketing resides of ads that appear on mobile smartphones, tablets, or other mobile devices. As many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options, mobile marketing ad formats, customization, and styles can vary.

The reason that you need a computer and WI-fi access is the same reason that your business needs a mobile marketing strategy for this is the age in which we live! More than just a few folks with faces glued to their smartphone screens can be found if you walk around any major city. 40% of users’ internet time is spent on mobile devices according to recent reports, which means the rise of mobile just isn’t an option to simply ignore. 80% of mobile device time in spent on apps, with game apps eating up the largest percent of app time People browse, 70% more web pages on tablets than smartphones.


Types of Mobile Marketing Strategies

Variety of healthy mobile marketing strategies are out there to try. The kind that works best for your business will depend on your industry, target audience, and budget.

App-based marketing:

This is mobile advertising involving mobile apps. You don’t have to create an app yourself to get in on the process while 80% of mobile time is spent bound with apps. Services like Google Ad Mob assist advertisers create mobile ads that arise within third-party mobile apps. Ads that are integrated into Facebook’s mobile app, Facebook allows advertisers to create them. Users don’t often realize they’re looking at ads as Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed.

In-game mobile marketing:

The mobile ads that appear within mobile games are referred to as In-game mobile marketing, like in the example given below. Banner pop-ups, full-page image ads or even video ads that appear between loading screens are In-game ads that can appear.

QR codes:

QR codes are scanned by users, who are then taken to a specific webpage that the QR code is attached to. QR codes are often parallel with mobile gamification and obtain an element of mystery to them since users who scan them don’t always know exactly which rabbit hole they’re jumping down.

Location-based marketing:

Based upon a user’s location relative to a specific area or business, location-based mobile ads are ads that appear on mobile devices. For example, when users are within a 1-mile radius of their business, some advertisers may want only their mobile ads to appear.

Mobile search ads:

Built for mobile, often featuring extra add-on broadening like click-to-call or maps these are vital Google search ads.

Mobile image ads:

To appear on mobile devices image-based ads are designed.


Capturing a user’s phone number and sending them text offers are involved in SMS marketing. This is premeditated somewhat out of style.

In conclusion, it is evident that in the development of marketing sector mobile devices have greatly contributed. As the mobiles helps to originate interest to the government, its advantages cannot be unnoticed. Due to the alliance of major mobile brands and mobile service operators marketing of various companies have been encouraged. As mobile marketing are advantageous to the overall society and economy, people should grasp mobile big-time.

Author: developer

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